Privacy Policy

Gridcap (“we”, “us”, “our”) is a trading name of Alan P. You can contact us at support@gridcap.co.uk. We are committed to protecting your privacy and ensuring your data is handled in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who is responsible for your data: the data controller is Alan Pope, a sole trader trading as Gridcap, of Lytchett House, 13 Freeland Park, Wareham Road, Poole, Dorset, BH16 6FA, United Kingdom. Email: support@gridcap.co.uk.

1. Information We Collect

We collect and process the following information to provide our automated feasibility calculation service:

• Identity & Contact Data: Email addresses provided during checkout, when you ask us to email your free result, or through the contact form, and whether you agreed to one further email about that job.
• Technical Site Data: Postcodes, MPANs, property types, and electrical equipment specifications (e.g., EV chargers, heat pumps, ALM controllers) entered into our calculator.
• Order Data: The date and amount of your order, and a record of the checkout tick boxes (the Terms of Service version you agreed to, your request for your report to be sent straight away, and the time you confirmed them).
• Financial Data: Payments are processed securely via Stripe. Gridcap does not store, process, or have access to your full credit card details.

2. How We Use Your Information, and Our Legal Bases

Your data is used strictly for the following purposes. For each one, UK GDPR requires us to have a legal basis, shown in brackets:

• To take payment, calculate network headroom, generate your ALM Feasibility Report and email it to you (to perform our contract with you).
• To provide customer support and respond to enquiries submitted via our contact form (to perform our contract with you if your enquiry is about an order; otherwise our legitimate interest in answering your enquiry).
• To keep a record of your order, including the checkout tick boxes, so that we can deal with questions, complaints or legal claims about it (our legitimate interest in dealing with those matters and defending legal claims).
• To comply with our legal and accounting obligations (legal obligation).
• Analytics cookies and Google Ads conversion measurement, only if you accept them (your consent; see section 6).

Emailing your free result. If you ask us to email your free supply-check result, we use the email address you give us to send it, and the figures you entered so we can work out that result. You do not have to tick any box to receive it: the result email is what you asked for. Only if you tick the box "I'm happy for Gridcap to email me once more about this job (you can say no at any time)." do we email you once more about that job. You can say no to that further email at any time by replying to it or by emailing support@gridcap.co.uk. We keep the email address, whether you agreed to that further email, and the result we sent for 6 years after we send it, so that we can deal with questions, complaints or legal claims about what we sent you.

3. Data Sharing & Third Parties

We do not sell, rent, or trade your personal or site data. We only share data with essential third-party service providers required to operate our business (e.g., our payment processor Stripe, and transactional email providers). These providers act as data processors and are strictly bound by confidentiality agreements.

Some of these providers (for example Stripe, our email provider and our website host, Vercel) may process data outside the UK. Where they do, the transfer must be protected by safeguards recognised under UK data protection law. You can contact us for more information.

4. Data Security & Retention

We deploy strict technical and organisational security measures to prevent unauthorised access to your data.

We keep your order details, the figures you entered and your report for 6 years after your order so that we can deal with questions, complaints or legal claims about it.

5. Your Rights

Under UK GDPR, you have the right to:

• ask for a copy of your personal data (access);
• ask us to correct data that is wrong or incomplete (rectification);
• ask us to delete your data (erasure);
• ask us to restrict how we use your data (restriction);
• object to our use of your data where we rely on our legitimate interests (objection);
• ask for data you gave us in a portable format (data portability); and
• withdraw your consent at any time where we rely on consent, such as analytics and advertising cookies (this does not affect what we did before you withdrew it).

Some of these rights only apply in certain circumstances. If you wish to exercise them, please contact us at support@gridcap.co.uk.

Complaints: if you are unhappy with how we have used your personal data, please complain to us first at support@gridcap.co.uk so that we can try to put it right. If you are not satisfied with our response, you can complain to the Information Commissioner's Office (ICO) at ico.org.uk/make-a-complaint.

6. Cookies, Analytics & Advertising

We use Google Analytics 4 to understand how visitors use the site (for example, which pages are viewed, how many people finish the free check and how many go on to buy a report), so we can improve it. Google provides this service and acts as our data processor.

We only set analytics and advertising cookies if you click “Accept” on our cookie banner. If you reject them, or haven't chosen yet, no Google Analytics or Google Ads cookies are stored on your device. We use Google Consent Mode, so until you accept, Google may receive limited information for Google Analytics that doesn't use cookies (such as the page visited, your browser type and approximate time), which it uses in aggregate. Google Ads measurement is not switched on until you accept. We do not use personalised advertising or remarketing, and have not enabled Google Analytics advertising features.

If you accept, Google Analytics may collect:

• The pages you visit, how you arrived at the site (for example, a search engine or link) and how long you stay.
• Device and browser information, and your approximate location (country or city, derived from your IP address; Google Analytics 4 does not log or store full IP addresses).
• Events such as completing the free check (including only the green, amber or red result), asking for that result by email (the result colour and whether you agreed to one further email, never your email address), starting checkout and completing a purchase (order reference and amount).

Google Ads conversion measurement: we advertise on Google and want to know whether those adverts lead to purchases. If you accept, Google Ads may set advertising cookies (such as _gcl_au, which lasts up to 90 days), and when you complete an order we tell Google Ads that a purchase happened, with the order reference and amount. We use this only to measure our adverts, not to show you personalised adverts.

We never send your postcode, MPAN, email address or the other details you type into the calculator to Google Analytics or Google Ads. The cookies involved are _ga and _ga_<ID>, which last up to 2 years. Google may process this data outside the UK under appropriate safeguards. Our lawful basis for analytics and advertising measurement is your consent.

We also use Vercel Web Analytics, which counts page views without cookies and without identifying you. Your cookie choice itself is saved in your browser's local storage so we don't ask you again on every page.

Changing your choice: you can accept or reject analytics and advertising cookies at any time using the “Cookie settings” link at the bottom of our home page, or here: Change cookie settings. If you reject after previously accepting, we delete the Google Analytics and Google Ads cookies from this site.